Amar Immunodiagnostics is a private limited company involved in manufacturing and marketing of Immunoassay kits (ELISA, RIA, CLIA and rapid strip test kits) for the past 16 years in India. It is indeed the first company to market LH, FSH and Prolactin ELISA kits in India in early 1986. The company has been started by a scientist who returned to India after finishing his doctorate degree in Immunology in United States. The company was started with the purpose of providing quality and affordable Immunoassay products within reach of most laboratories in India. The company is still committed to providing premium quality Immunoassay kits to its customers and has resisted efforts to diversify into other branches of laboratory science. The company's strength lies in its ability to provide superior product support, technical guidance and marketing network.

The company has maintained a reputation for high quality products and services. These premium quality products are imported from world leaders such as Orion Diagnostics & Medix Biochemia(Finland); Trinity Biotech (Ireland); Solid Phase & Diamedix (USA); BL Diagnostics (Germany), General Biologicals (Taiwan) among many others.